Instead, consumers often visit the website to do 1 of 4 things: learn more about the brand, understand the product range, read testimonials, and make price comparisons. When these numbers are so low, how do you count your wins? Let’s take a look.įirst, it’s a fact - a majority of your eCommerce store visitors won’t be going in with the intent to purchase. Human experiences.17% of consumers visit your website to make a purchase and only 2% actually do. Therefore, it makes perfect sense to track micro conversions like sign ups, and look to optimise to drive more subscriptions. For retailers, visitors signing up for email alerts and offers are showing a clear interest in the retailer and products, and a possible future intent to purchase. Tracking these can help you to identify areas to focus on for conversion rate optimization.Įmail sign ups are one such example. Other micro conversions, those referred to as process milestones, have a more direct relationship with macro-conversions. This indicates that content is performing well in terms of attracting visitors and keeping them interested.Įven if no macro conversions come from these visits, they are helping to promote your site by sharing, or their interest in your content may be the first step towards a later conversion.īy tracking micro conversions, you can see a fuller picture of your site performance and find out more about how people use your site than you could find from macro-conversions alone. ![]() Micro conversions can give an indication of how people are interacting with your site, information you can use to improve performance in terms of macro conversions.įor example, sites with a blog or other content could track engagement metrics such as the number of people reading multiple pages, or sharing content. Most visits to a website will not result in a major conversion, but this doesn’t mean there’s nothing to learn from these visits and visitors. Micro conversions are all indicators of how well your site is working towards its main goals.
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